A breakthrough in marketing for online thrift stores


Mahambi market, a new entrant in the online marketing space, has come up in time to put smiles on online thrift store owners’ faces. The existing online marketers, as well as those aspiring to sell their items now, have a reason to celebrate.

The market platform is online-based, targeting young entrepreneurs and enabling them to speedily open digital outlets and begin vending their products.

Mahambi market was started in September 2020 and had the goal of helping online entrepreneurs expand their sales. Online marketers now have an opportunity to flourish on social media and messaging platforms such as Instagram, Twitter and WhatsApp.

So far, more than 250 entrepreneurs have joined the Mahambi market, trading everything ranging from men’s to women’s outfits, shoes, accessories, beauty products as well as skincare products. The sellers take pictures of their products and display them as they wait for them to be credited and approved before they are uploaded in the platform.

How it works

Once a purchase is made, the seller is notified, but finances remain in the Mahambi wallet until the buyer confirms satisfaction with their purchase. Afterwards, they proceed to pay, and deliveries made to the desired destination.

The market combines several social features that help entrepreneurs create interactive profiles to facilitate engagement and access to more buyers. Many customers can buy products from thrift stores through referrals and endorsements from allies. Through merging the features that focus on promoting trust and security, Mahambi looks forward to being a breakthrough in the thrift space. It also aims at promoting re-use, reduce and recycle culture in the Kenyan fashion industry by making it possible to sell one’s least-worn clothing or any other item that one doesn’t use any more.

“There are very many individuals out there with more clothes than they wear and would love a space to showcase this wardrobe or potentially sell these items creatively. There is an even larger population eager to browse through and shop thrift items without the hassle of leaving their homes,” said Mr Jandu, Mahambi Market CEO.

Online marketing has created many employment opportunities for young people, especially in the wake of the Coronavirus pandemic. The sector has grown and become popular over time, and now that Mahambi market is here, there will be a breakthrough for many entrepreneurs who operate such online thrift stores.

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