Leading communications company Safaricom today announced that they had extended Bonga for Good for an additional 30 days. The campaign will end on the 3rd of June 2020.
The Bonga for Good allows Safaricom users to use their points to pay for goods. They can also donate their points to the needy as a show of support during these tough economic times.
According to Safaricom, by the time the first phase ended, over 200,000 had used the program. They redeemed over 670 million Bonga points, which translates to over ksh 200 million. This conversion has dramatically impacted the over 140,000 merchants who are participating in the Bonga for Good campaign. This is a bonus to such merchants since the coronavirus has suppressed many businesses in the country.
Safaricom launched the program on the 3rd of April. Primarily, the campaign was meant to cushion users against coronavirus effects. The company increased the value of one Bonga point by 50% from 20 cents to 30 cents.
Bonga points for food and charity
Through this initiative, Safaricom ensured customers had extra money through their Bonga points that they could use for shopping for food and other essential products. Additionally, they can donate to the needy who can also redeem them for food at select outlets.
“By extending the for a second month, we want to support our customers further to tap into the value of their Bonga points to assist those in need as a sign of goodwill,” Safaricom’s CEO Peter Ndegwa said.
According to Safaricom, users mostly redeemed their points for food, personal protective equipment, foo, paying utility bills as well as buying farm inputs. Additionally, the majority of users redeemed their points for internet data seeing that a majority of people are now working from home.
Bonga for Good has also enabled companies to donate their points to their staff and other charity causes.