How Nasa and Jubilee used cyber space to woo voters


It was always an open secret throughout the just-concluded campaigns that political parties had escalated their use of cyber space to reach out to voters.

From the Kenya Integrated Electoral Management System (KIEMS) that IEBC deployed for identification of voters and transmission of results, the parallel tallying centres by various political formations and candidates, to data company Cambridge Analytica whose links to the Jubilee campaigns has refused to go away, technology was at the heart of everything.

This was heightened on August 9 when Nasa presidential candidate Raila Odinga…

Source – Daily Nation