In a partnership with Google, Safaricom announced that you can now own a 4G enabled smartphone for as little as Ksh. 20 per day.
Their previous “Maisha ni digital” program saw over one million customers acquire 4G enabled mobile devices.
This initiative is aimed at upgrading 2G devices and empowering low income earning Kenyans to be able to afford better and more advanced phones.
The new campaign, based on previous insights, seeks to add another one million 4G smartphone users and increase Safricom’s stake in the data market.
Peter Ndegwa, Safaricom Chief Executive Officer, said, “Smartphone device is critical in supporting the new realities brought about by COVID-19. This proposition aims to support Kenyans during and beyond this pandemic by enabling them access more opportunities, be it learning, working, or running businesses from the comfort of their homes.”
LIPA MDOGO MDOGO
The ‘lipa mdogo mdogo’ initiative will see phones retailing at a slightly higher cost than the cash price in the long run. This is a small price to pay for the convenience and ease of payment for the device.
Mariama Abdullahi, the Director of Android and Platforms Partnerships for Africa, stated that the platform’s main aim is to give access to a majority of Kenyans to opportunities the internet offers. Most of whom still access the internet via mobile broadband.
Further, Ndegwa pointed out that a 4G enabled smartphone device is critical in giving Kenyans of low income a new reality, especially during this Covid period.
Working from home has also gained popularity in recent months due to the pandemic. The timely initiative will see a rather low investment for a moderately priced device.
Approximately 60 percent of the mobile phone base in Kenya still uses 2G feature phones. Forty percent own smartphones, but only about half of these are 4G enabled. The main barrier is device and data affordability.
The offer will be available in all Safaricom outlets countrywide.