Chelsea unveils training collection and new sponsor

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After unveiling their home jersey for the 2021-2022 season, Chelsea have announced a new partnership with Trivago, a global accommodation and travel search platform.

This partnership will last for several years, according to the club press release, and will allow the German company to appear on the Blues’ training kits once the 2020-2021 season is over in the Premier League. Unveiled at the same time as the collaboration between the two parties, these new tracksuits will be worn by N’Golo Kanté and his teammates but also the women’s team and the young people of the training center.

“When the opportunity to team up with Chelsea came, we jumped at the chance. At Trivago, we are passionate about football. For us, it’s not just entertainment, it’s part of our culture and our everyday life […] Football brings joy to our daily lives in a way similar to travel ”, said Axel Hefer, CEO of Trivago.

“Let’s Go” is the slogan of this partnership which should bring balm to the hearts of supporters for whom the last few months have been complicated by the global pandemic. To celebrate this collaboration, Stamford Bridge has been transformed into ‘Stamford Beach’ as ​​Captains Cesar Azpilicueta and Magdalena Eriksson were joined by Thomas Tuchel and Emma Hayes to present these new training outfits which are black or gray with a touch of yellow!

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