Web analytics are using technology to enable a communicator test the user experience. Some of the examples which uses the advancement include Google Analytics and Adobe Analytics, among others. These web analytics assist in the collection of primary and essential information concerning the target audience. The web metrics provide the relevant information that concerns duration spent on a particular page, the number of views a page received, and the average number of page visits, among other essential details.
In regard to the type of information collected using web analytics, you can confidently make specific conclusions on the kind of modifications you will require to apply for the purposes of ensuring there is effective communication with your audience.
One of the other method used in testing for the effectiveness of technical communication is the use of surveys and interviews. Mostly reviews and interviews involve asking the users directly on the type of experience they had concerning a certain message you delivered. Additionally, this can only be successful through the built-in feedback mechanisms on every support topic page of the communication. The respective clients clarify on how either the item was useful, or complain about how bad the content was followed by pop-ups. Usability tests are the method applied when it comes to getting users with negative experience to respond. The test is more efficient if conducted by a small number of participants.
Note that the specific participants you decide to use should come from different categories of people such as; content developers, new users, novice users, and expert who are using your item. The analysis you obtain from support tickets and user forums may, however, not be reliable as some users do not describe their experience with the documentation, but can be very useful when users decide to cooperate. If you apply any of these methods you will have the capability to measure how effective your document is on social media.
Once you get both the positive and negative response from the users you will now decide on what to improve on and the options to avoid completely, if they were irrelevant or did not impress the viewer.