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Huawei, Xiaomi, Oppo and Vivo team up to counter the hegemony of Google and the Play Store

Chinese manufacturers Huawei Technologies, Xiaomi, Oppo and Vivo are joining forces as part of the Global Developer Service Alliance to challenge Google’s monopoly.

The blockade put in place by the US administration against Huawei has revealed the weaknesses and the dependence of manufacturers on Google and the Android operating system.

In the space of a few weeks, the Chinese group found itself unable to market new smartphones internationally. Without an internal market of 1.3 billion people, Huawei would certainly not have been able to withstand this critical situation.

Partner to weigh better

The main purpose of a smartphone is to be able to use all kinds of applications, without them, they are only expensive clipboards. Chinese groups Xiaomi, Huawei Technologies, Oppo and Vivo, which represent around 40% of global smartphone sales, have therefore decided to join forces to provide developers with a unique platform to compete with the Google Play Store.

This association, dubbed the Global Developer Service Alliance (GDSA), will initially cover nine regions, including Russia, India and Indonesia. As Nicole Peng, vice-president of mobility at Canalys for Reuters, reports, “  by forming this alliance, each company will seek to take advantage of the advantages of others in different regions, with the solid user base of Xiaomi in India, Vivo and Oppo in Southeast Asia and Huawei in Europe  ”.

Independence and big money? 

Google will now have to negotiate with a single contact, a situation which considerably limits the possibilities. In addition, the arrival of a new platform that provides access to tens of millions of users at the same time may interest developers who lack visibility. We note in passing that if successful, these manufacturers will be much less dependent on Android and that they will have recovered a share of the very lucrative market of mobile applications which represented around 100 billion dollars in 2019.

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