Known for its unquestionable leadership in the OLED screen segment, Samsung has stopped producing LCD panels and now buys solutions from competitors. The movement of the South Korean ended up giving a “survival” for the Japanese Sharp.
However, everything indicates that Sharp does not have enough capacity to meet the great demand from Samsung. Therefore, market sources say that the South Korean has decided to “cross the street” to buy LCD screens from LG Display.
However, anyone who thinks that these displays will be used on smartphones is mistaken. That’s because Samsung Electronics wants to use the panels on accessible televisions.
As much as the companies do not comment on the matter, the commercial agreement can move about 1 trillion won. Thus, when prioritizing its compatriot, Samsung may end up giving up buying LCD screens from Chinese China Star and BOE.
Samsung prefers its rival LG because its LCD panels are of excellent quality. In addition, the company has experience in producing large screens, that is, ideal for televisions.
Another reason that may have led Samsung to consider LG is that the company already delivered 65-inch and 75-inch LCD panels in 2017. At the time, Sharp delayed production, something that left the South Korean with no choice.
If the deal is confirmed, LG should use its factory in Guangzhou, China, to supply Samsung’s panels. However, this should not change commercial disputes between companies in the television market.