General Motors announced a $7 billion investment in its electric car division. The automaker’s objective is to expand the offer of zero-emission models, such as pickups and work vehicles, in addition to developing its own batteries, something that will certainly place it in a prominent position in the market.
According to information from The New York Times, the company will allocate resources to the Michigan plant, which will be responsible for manufacturing the energy cells; and Detroit, where the brand’s new electric pickup trucks will be manufactured, such as the Chevrolet Silverado and GMC Sierra, plus new models still on the drawing board.
With this investment, General Motors’ objective of eliminating combustion vehicles from its portfolio by 2035 is taking shape, even though the United States still does not have very clear legislation on the subject, unlike Europe.
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Pickups are the top vehicle category in the United States, with over 40% of the market share. In addition to the benefits for its product line, GM’s billion-dollar investment will generate more than 4,000 direct jobs in the Michigan region, the city that will receive most of the funds.
The creation of the battery division comes at a good time, as the company has just gone through major problems with LG, responsible for the batteries in the Chevrolet Bolt, its main electric car at the moment. The South Korean company, by the way, will continue to collaborate with GM in the improvements of the Michigan plant.