The Google mapping application will soon display the level of frequentation of nearby places on the map in real time.
During the health crisis, the Google Maps tools to obtain information on certain places, such as rush hour times were very successful. The engagement rate on these functions increased by more than 50% between March and May.
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Faced with this interest, Google has extended the display of this information in real time to millions of places and plans to multiply the number of places concerned by five compared to June 2020. In addition to the places already covered, Google plans to expand the availability of this information to more essential places (small grocery stores, gas station, laundromats, etc.), and more outdoor places like parks and beaches.
The display of this information will no longer be restricted to the places you are specifically looking for. On iOS, Android and desktop, Google Maps will display the level of attendance at each location directly on the map, by displaying a red dot larger or smaller depending on the attendance.
The user will even be able to take advantage of this live information when searching for a route in the app.
Finally, in the coming months, users on Android and iOS who have become accustomed to searching for places using Live View, the augmented reality display of Google Maps, will be able to directly view information on the establishments present around their location. position.