Google pays up to $ 12 billion a year to keep search engine standard on Apple products, according to report
THE Google is the default search engine for Apple, like iOS, but that could come at a price for the search giant: up to $ 12 billion a year. That’s what a report from the New York Times this Sunday (25), which brings new details about the supposed agreement between the two companies to give priority to the search engine.
The report gives a new episode to the process of the United States government against Google, which is accused of maintaining a monopoly in the search and advertising market, opened on the 20th. According to the report, in 2017, the agreement was renewed for keep the search engine as standard on Apple systems.
The estimate is that Google currently pays between $ 8 billion and $ 12 billion a year for Apple to give priority to the search engine, the equivalent of 14% to 21% of the iPhone maker’s annual revenue. The value would be higher than the previous speculations, of US $ 1 billion, in 2014, and US $ 3 billion, in 2017.
Sought by the American newspaper, Apple declined to comment on the matter. Google forwarded a link to a publication on the company’s blog, where it defends itself against the accusations of the lawsuit and shows how it is possible to use other search engines with ease on both iOS and macOS as well as on Android and Chrome.
Google is sued by the United States government
Google is being sued by authorities in the United States. In a lawsuit filed last week by the Department of Justice (DoJ) and attorney generals in eleven states, the American company is accused of maintaining an illegal monopoly in online searches and advertisements.
According to the Justice Department, the company achieved market leadership by paying to be a standard search engine on both cell phones and computers, as is the case with the partnership between the company and Apple. In some cases, the search giant has even banned the pre-installation of competing services, as the lawsuit points out.
In defense, Google claims that this lawsuit “is deeply flawed”, claiming that its services are used because they are chosen by the users themselves. The case is compared to the lawsuits filed against Microsoft in the 1990s, due to Internet Explorer built into Windows 98.