On August 26, the Canaltech reported the timid appearance of a new Spotify feature: the music streaming platform was apparently testing the online event listing in its “Concerts” section, which has traditionally been used to show concerts near the user. Now, the company has decided to make the feature official and make it available to all its subscribers.
“In the past six months, artists have adopted innovative ways to connect with their listeners from afar, and virtual performances have played a key role. With most tours postponed until 2021 and online shows scheduled to continue, Spotify wants to make it easier for fans to learn about virtual events, ”says the company, in an official statement.
To find a digital show, simply access the “Concerts” window or the “On Tour” tab within an artist’s profile. The events will be shown in the same way as the physical ones and support broadcasts on the most varied platforms, including YouTube Live, Instagram Live, Twitch or a dedicated server. Ticket sales (when paid access) will be made by partners such as Songkick and Ticketmaster.
Although it is a simple new feature, the novelty makes a lot of sense at a time when musical broadcasts are becoming a fever. While the pandemic of the new coronavirus (SARS-CoV-2) shows no signs of improvement, the way is to continue having fun with such digital entertainment methods – and Spotify, as a leader in streaming music, is the best possible brand to leverage that market.