Samsung is increasingly committed to “turning the tide”. It is known that 2020 has not been an easy year for the company, either because the pandemic caused by the coronavirus has affected the sale of top-of-the-line smartphones and reduced expectations for the Galaxy Note 20, or due to the necessary stoppage in the production of equipment .
However, the company, which had stalled some plans to further improve the brand’s devices in the short term, appears to be starting to “catch its breath”, focusing on improving technologies embedded in smartphones and smartTVs.
Samsung recently announced that it is making an investment of 100 billion won (~ R $ 442 million) to focus on creating innovations for these two types of category, which are the company’s strengths inside and outside South Korea, the main market brand and location where the multinational’s headquarters is located.
This high value will be directed to the industry-academia cooperation center, which was opened by the company in 2018, and its purpose is to support the projects developed for the chip and display sectors, which are run by more than 700 professors and university students.
“The latest investment is likely to help researchers from local universities whose projects have been delayed or suspended amid the COVID-19 pandemic,” said the company.
It is not yet known what the result of this investment will be for the industry, since projects have not been exemplified to further expand expectations, but, possibly, in 2021 the public will already begin to benefit from the results of this investment.