Taboola Teams with Getty Images to Offer Advertisers More Choice


Taboola, an internet content recommendations company, announced a contract with Getty Images, a royalty-free media bank, providing the platform’s 14,000 advertisers with instant access to the partner company’s premium video bank.

The partnership will provide Taboola’s 14,000+ advertisers with access to Getty Images’ premium library of video content within Taboola Ads’ own media buying platform. The contract will initially run for five years.

For Adam Singolda, CEO and founder of Taboola, the partnership is an important step in the growth of advertisers on the platform: “Not every advertiser will have the wherewithal to create personalized video content for their campaigns, and with a partner like Getty Images, you can quickly grow in size and showcase your campaigns across our entire network of publishers and their readers.”

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Nick Unsworth, vice president of business development at Getty Images, also says he is pleased with the partnership. “Video is critical to how we communicate and engage digitally, and with our high-quality visual content, advertisers across industries and categories can find the right image or video that will enhance their campaign and better connect with theirs. target Audience.”

Expanding Taboola

This is just one of the partnerships that Taboola has been closing with other companies to expand its services. In October, the platform announced a collaboration with Xiaomi to bring news suggestions to the brand’s smartphones, enabling the base of more than 100 million devices in more than 60 countries around the world to receive tips on the lock screen.

At the time of the announcement, Singolda stated that Taboola’s mission is to make quality journalism stronger and stronger. “Our partnership adds Taboola News to millions of new devices, and we are honored to have Xiaomi place their long-term trust in us to provide a positive experience for their customers.”

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