Market research by Campaign Asia-Pacific and Nielsen, which heard 8,400 people in 14 Asian countries, showed that Samsung Electronics was voted the continent’s most loved brand, a position it has held for nine consecutive years.
According to the report, the South Korean giant was among the 1000 brands and achieved the highest ranking in five major categories. Samsung remains at the top, followed by Apple, Panasonic, LG, Nestlé, Sony, Nike, Chanel, Google and Philips.
In the award categories, Samsung was recognized as the best brand of smart home technology, smartphones, the most powerful and most sustainable brand in Asia, and these results are due to the company’s continued investment in innovation, and the Galaxy Fold, the company’s first foldable phone , was considered by the people surveyed as one of the company’s exceptional initiatives.
The company’s educational and innovation programs, such as the Samsung Innovation Campus, in addition to the annual employee volunteer program, Samsung Love and Care, were rated highly in the report.
The company invested 100 billion won, or R $ 442 million, in research to improve chip and screen technologies. This high value will be directed to the industry-academia cooperation center, which was opened by the company in 2018, and its purpose is to support the projects developed for the chip and display sectors, which are run by more than 700 teachers and University students.