Would you pay? Twitter wants to expand revenue and may charge subscription


In addition to becoming a target for hackers, Twitter has also suffered from boycotts by sponsors. Therefore, the company’s CEO, Jack Dorsey, confirmed that the social network is looking for new ways of monetization.

In an interview with CNN Business, Dorsey commented that one of the possibilities studied by Twitter is charge subscriptions for extra content or features:

you’ll probably see some tests this year. We are looking for different approaches [..] to diversify Twitter revenue. [As iniciativas] are at a very early stage of exploration.

We believe that there is a world in which the subscription is complementary, in which the trade is complementary, in which helping people manage paywalls … We think it is complementary.

despite not explain how a subscription system would work within Twitter, the mere fact that the CEO raised this possibility has already made many users suspicious. Shortly thereafter, the social network’s official channel commented:

We are also in the early stages of exploring additional products with revenue potential that complement our advertising businesses, which may include subscriptions and others. It’s too early. We don’t expect revenue like this in 2020.

For now, it is still too early to know if Twitter planning will really come true. Anyway, the social network advertising revenue fell 15% only in the last three weeks of June. This apparently raised the “red light” within the company.

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