An outstanding businessman, Michael Jordan can afford to sort through the partnership proposals he receives. Three years ago, the former Bulls leader sat down on a $100 million contract.
With a personal fortune estimated at $2.1 billion (1.9 billion euros) in 2020 by Forbes magazine, Michael Jordan is not frankly to complain financially. But the former NBA star, whose epic with the Chicago Bulls is currently being traced on Netflix by the exciting documentary series “The Last Dance,” could have swelled his bank account even further.
In “Boomer and Gio,” a New York radio show, his former agent David Falk revealed that he had settled on a huge partnership three years ago.
“He’s very, very selective”
“I had found him a contract for $100 million (about 90 million euros). All he had to do, in addition to lending his image and name, was make a two-hour appearance (at an event) to announce the deal. He refused. He’s been so successful, it gives him the opportunity to do whatever he wants or not to do things he doesn’t want to do. I really admire that. He’s very, very selective about the things he wants to be involved in,” he said in remarks reported by CNN.
A forerunner in the art of selling his image as an athlete and icon of the Nike equipment manufacturer, Jordan was able to grow his business after his retirement in 2003, to the point of becoming a reference in this field and therefore able to afford to sort through the proposals he receives. His income comes in particular from his contracts with sponsors and royalties on the brand that bears his name.